How fashion is ditching animal cruelty – in favour of luxury faux fur.

London Fashion Week recently became the first global fashion week to ban animal fur. Campaigners were euphoric. In the past year, fur has faced significant challenges everywhere, but still – it was quite a moment. Then, a few weeks later, Los Angeles voted to ban the manufacture and sale of fur within city limits, becoming the largest American city to do so. Has fur – fashion’s most controversial material – finally had its day?

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