The Contented Sole is a waterfront seafood restaurant in New Harbor, perched just downhill from historic Fort William Henry at the Colonial Pemaquid State Historic Site, a popular tourist destination. This summer, for the first time, the restaurant did something that others might consider unthinkable – it took boiled lobster off its menu.

Why? Its haddock tacos are much more popular.

“Our restaurant is driven, almost, by the fish tacos,” says owner Warren Busteed. “We have people that come exclusively for the tacos. Last year, we sold $70,000 in fish tacos. It’s hands down the biggest seller and most popular thing on our menu. I mean, it’s crazy.”

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